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job description - Digital Marketer

  • We are looking for a Digital Marketer to assist in the planning, execution and optimization of our online marketing efforts.
  • The ideal candidate will have a passion for all things marketing, will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
  • As a Digital Marketer, you will work on tasks that contribute to the success of digital campaigns. Ideally, you should have a basic knowledge of digital marketing tactics.

Responsibilities

  • Assisting in the formulation of strategies to build a lasting digital connection with consumers·
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness·
  • Be actively involved in SEO efforts (keyword, image optimization etc.)·
  • Provide creative ideas for content marketing.
  • Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)·
  • Acquire insight in online marketing trends and keep strategies up-to-date

Qualifications

  • Candidates should possess a Bachelor's Degree qualification.
  • At least 3 years of experience.
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Basic understanding of Google Ads, SEO, Facebook Ads, etc.
  • Basic knowledge of basic digital marketing principles - competitive research, keyword research, etc.
  • Basic understanding of different digital marketing KPIs and analytics.
  • Analytical mindset and critical thinking.
  • Excellent communication and interpersonal skills.
  • Ability to multitask, work independently, and thrive in a fast-paced environment.
  • Detail-oriented with strong analytical skills.
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About the company

We are an Ed-tech pathway college offering affordable and qualitative International regulated diplomas and executive education courses to the world, with a unique focus on Africa and Asia.

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