Digital MarketerMetropolitan School of Business and Management (MSBM)

Job Brief

• We are looking for aDigital Marketer to assist in the planning, execution and optimization of our online marketing efforts.
• The ideal candidate will have a passion for all things marketing, will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
• As a Digital Marketer, you will work on tasks that contribute to the success of digital campaigns.
• Ideally, you should have a basic knowledge of digital marketing tactics.

Responsibilities

• Assisting in the formulation of strategies to build a lasting digital connection with consumers
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Provide creative ideas for content marketing.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date.

Qualifications

• At least 2 years of experience
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Basic understanding of Google Ads, SEO, Facebook Ads, etc.
• Basic knowledge of basic digital marketing principles – competitive research, keyword research, etc.
• Basic understanding of different digital marketing KPIs and analytics
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Ability to multitask, work independently, and thrive in a fast-paced environment.
• Detail-oriented with strong analytical skills.