Digital MarketeriRecharge Technology Innovations

• As a Digital Marketing Executive, the online success of marketing efforts rests largely on your shoulders.
• You have to re-learn and be creative every time.
• You will work with the content creator, graphics/UI/UX, Growth, and basically, every stakeholder to ensure iRecharge is projected the right way.
• You have to go above and beyond to grow all products and give recommendations on how to improve products using customer feedback and a lot of your decisions will be backed by data and research

Responsibilities

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
• Maintaining social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns
• Conduct social media audits to ensure best practices are being used
• Creating new digital strategies to improve all our digital campaigns
• Maintain digital dashboard of several different accounts
• Coordinate with sales team to create marketing campaigns

Key Performance Measures:

• Conversion rate
• Bounce rate
• Keyword rankings
• Click-through rate
• Quality score
• Ad relevance score
• Sign-up rate
• Search impression share
• Unique Page visits
• Time on Page
• Downloads
• Shares
• Comments/Interaction rate
• Cost Per Click
• Volume of Sign-ups
• Conversion rates
• Follows/Subscribers
• Growth rate
• Organic rankings
• Customer retention

Minimum Qualifications, Experience and Requirements

• A graduate qualification.
• We understand your passion can be different from what you studied in school.
• We just expect you to be good at what you do
• Great communication skills. Should be able to write grammatically correct and creatively.
• Copywriting skills
• Willingness to learn and improve regularly
• Must be a team player, working well with others
• The ability to work independently with minimal supervision as situations will warrant that level of skill
• Time management. Be able to beat/meet deadlines
• Proven working experience in digital marketing with a SAAS/Fin-tech experience being a plus
• Some graphics/video animation skills will be a plus
• Demonstrable experience leading and managing social media SMM, SEO/SEM, marketing database, email, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Facebook Business Manager Google Analytics, Google Tag Manager, Google Search Console, Google Data Studio etc)
• Experience in setting up and optimizing campaigns on Facebook Business Manager and related tools
• Experience in setting up and optimizing Google Adwords campaigns
• Some working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement.