job description - Digital Marketing Executive
The Digital Marketing Executive has the overall responsibility for
developing and implementing digital marketing strategies for the
company, ensuring topline online presence 24/7.?
Key Functions include:?
- Planning and Execution of all communications and media actions on
all channels, including digital and traditional media Management of the
company’s website and its various e-channels, including devising
strategies to drive online traffic to the website, tracking and
analyzing website traffic flow and proffering improvement solutions. - Developing and executing successful online campaigns; measuring,
reporting and optimizing campaign effectives against established KPls - Generating creative ideas for promotion of the company’s products and services.
- Monitoring competitive activities, market trends and recommending necessary courses of action.
Reporting Line:?
- The Digital Marketing Executive is a member of the executive management and reports to the CEO, who is an expatriate.
Required Qualifications, Skills and Experience?
- Bachelor’s Degree or equivalent in any discipline but with good digital marketing certifications.
- A strong MBA will be an added advantage
- Minimum of 8 years post-graduation experience, out of which at
least our years must be within the industry; and at least three years
managerial experience. - Self-starter, ability to work In a fast-paced environment and
deliver good results, tech-savvy and good working knowledge of
accounting software (especially those used in the industry) are
distinguishing required competencies. - Good working knowledge of desktop publishing, and software development.
- Good working relationship with different online influencers.
Remuneration?
- Remuneration is highly robust and comparable to what is obtainable within the top echelon of the industry.
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