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Head of Marketing

Carbon

Lagos, Nigeria
Views: 7

Posted: 6d

1 Applicants

Posted: 6d

1 Applicants

Description


  • Own and further develop our brand narrative in a creative and bold way.
  • Establish and evolve the brand strategy and positioning for Carbon- both internally and externally
  • Take our PR to the next level with imaginative and impactful strategy and creative ideas
  • Deploy the narrative across all marketing channels (Social Media, PR, CRM, Paid and others), ensuring our voice remains relevant and impactful across all communications.
  • Internalize and bring to life the Carbon brand, voice, mission and values in a single cohesive narrative around Carbon’s commitment to customers throughout the different initiatives that are launched
  • Deliver measurable increase in brand awareness and manage overall health of brand across all audience
  • Identify innovative ways to brand key aspects of our unique customer experience
  • Manage media and talent for videos, podcasts, communities, radio and other brand channels.
  • Provide oversight for the Company’s online brand marketing campaigns on digital channels such as LinkedIn, Instagram, YouTube, business websites etc.
  • Strong awareness of digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing
  • Build partnerships to deliver the brand message to the relevant target audience
  • Work closely with business intelligence to report on and evaluate data to make data-driven marketing decisions and develop segmentation and target audience

Requirements

  • B.Sc / BA in Marketing, Communications or similar field
  • 7+ years’ Marketing and Brands experience in a high-growth environment, - including performance marketing, branding, content, and offline elements
  • Experience working for a Fintech is an added advantage
  • Experience creating and executing high-impact integrated campaigns (offline, online, activations; unconventional and innovative campaigns).
  • Strong team player and communicator with the ability to motivate and lead growing organizations
  • A strategic thinker who looks beyond the obvious to solve problems and get results.
  • Self-starting, entrepreneurial, and structured mindset with seniority to define and own a scaling department
  • Team leader, persuasive and innovative

Benefits

  • A great and upbeat work environment populated by a multinational team.
  • Potential to work in different geographies.
  • Health Insurance.
  • Life Insurance
  • Career development & Growth.
  • We are advocates of work-life balance and offer a remote working option.


  • Location:

Requirement

  • Level: Beginer
  • Remote: No
Salary: ₦ 0
Job Type: Full time
Deadline: Feb 05, 2022
Industry: Banking/Financial Services
Company rating:

0

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