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Product Marketing Manager

Carbon

Lagos, Nigeria
Views: 56

Posted: 7d

10 Applicants

Posted: 7d

10 Applicants

Description


  • Follow and analyze market trends to position products
  • Develop product marketing strategies and segmentation (pricing, advertising, product launching)
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)
  • Work with various teams (design, content, acquisition, product, sales) to implement strategies
  • Test marketing product features, releases, and ad copy
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers.
  • Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content.
  • Analyze sales data and channel information
  • Create plans to improve product line sales most likely using marketing and sale techniques
  • Develop and maintain relationships with external vendors whose products or services will be needed for the product
  • Create and manage budgets for the product.

Requirements

  • B.Sc / BA in Marketing, Communications or similar field
  • A minimum of 3 years of experience in developing marketing campaigns is required
  • Background in design and copywriting is a plus
  • Experience in market analysis
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Working knowledge of web analytics tools (Google Analytics, WebTrends)
  • Excellent communication skills
  • Attention to detail
  • Analytical mind and strong quantitative skills

Benefits

  • A great and upbeat work environment populated by a multinational team.
  • Potential to work in different geographies.
  • Health Insurance.
  • Life Insurance
  • Career development & Growth.
  • We are advocates of work-life balance and offer a remote working option.


  • Location:

Requirement

  • Level: Beginer
  • Remote: No
Salary: ₦ 0
Job Type: Full time
Deadline: Feb 05, 2022
Industry: Banking/Financial Services
Company rating:

0