job description - Social Media Officer
- As a Social Media Officer, you'll manage Cydene’s online presence by developing a strategy, producing good content, analyzing usage data, facilitating customer service, writing newsletters, and managing projects and campaigns.
Responsibilities
Strategic:
- Develop creative and engaging social media strategies and adapting content to suit different channels
- Undertake audience research.
- Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
- Research and evaluate the latest trends from competitors and techniques to find ways of driving CEX.
Operational:
- Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram, Tiktok and YouTube to create awareness for CEX.
- Manage and facilitate social media communities by responding to social media posts and developing discussions
- Analyze competitor activity
- Recommend improvements to increase performance
- Set targets to increase brand awareness and increase customer engagement
- Manage a budget for social media activities
- Educate other staff on the use of social media and promote its use within Cydene team (in-house roles)
- Encourage collaboration across teams and departments
- Develop, launch, and manage new competitions and campaigns that promote your organization and brand
- Form key relationships with influencers across the social media platforms.
Requirements
- B.Sc in Marketing or a related field
- 2 years of experience as a Social Media Specialist or similar role
- Excellent knowledge of Facebook, Twitter, LinkedIn, Tik Tok, Instagram, Google+ and other social media platforms
- Proven experience using social media to create meaningful and engaging impressions.
- Understanding of SEO and web traffic metrics
- Good writing and communication skills.
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About the company
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Cydene Energy - We deliver quality engineering services that support our clients’ oil field operations ranging from Provision of Oilfield Field Equipment, and Wellhead Maintenance Services.