Social Media OfficerSalpha Energy

• We are looking for a talented Social media officer to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers.
• You will manage our company image in a cohesive way to achieve our marketing goals. Essentially, As a social media Officer in Salpha Energy, you will focus on increasing Salpha’s brand awareness through the effective use of social media outlets.

Responsibilities

• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
• Using social media marketing tools to create and maintain the company’s brand
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Working with marketing/sales professionals to develop social media marketing campaigns
• Interacting with customers and other stakeholders via the company’s social media accounts
• Monitor SEO and web traffic metrics
• Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs
• Ensuring brand consistency by collaborating with other teams, like marketing, sales departments.
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications.

Requirements

• At least B.Sc in Marketing or any relevant field
• 3-5 years experience as a social media officer
• General knowledge of Search Engine Optimization and internet ranking for web content
• Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
• Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
• Understanding of graphic design principles.
• Any professional certifications would be an added advantage.